Why Professional Real Estate & Commercial Photography Is Important
Here’s five quick reasons you need professional photography!
Great First Impression
Buyers look for photos. The ones that provide dynamic, detailed photos that are clear, gain the customers trust and therefore a greater reputation. Real estate is now bought and sold online meaning buyers go right to the web to check out homes, forgetting ones that don’t look good as they swipe through and thereby eliminating a sale. This is your first place as an agent to make a great impression about the home and your abilities. Image matters and listing photos reflect that.
Sell Your Listings Faster
As shown by a Redfin study conducted in 2013, professional photos boost the speed at which a home sold. Below is a chart detailing the average number of days FASTER a listing would close when it was accompanied with professional photography.
Social Media Content
We know that today’s buyers are highly engaged on social media. Social websites are a great way to promote to, cross sell, and connect your audiences with your listings. Professional photography presents you with a tool that can be leveraged far beyond your MLS. With a few clicks these photos can be seen and shared by hundreds of people in your professional and personal network for FREE. But only if you have the images!
Save Time With a Professional Photographer
A professional photographer saves you time and money. While you’re doing what you do best and what is most profitable — showing another home, closing with a client, or creating new listings — a professional photographer can arrive, photograph, edit, and deliver photos for your listings. You don’t even have to be on site!
Professional Quality and Knowledge
With the way technology has improved in the recent years, you may feel that a "phone quality" photo is good enough for your listings. It’s true that phones can take amazing photos, but the operator still needs to be a knowledgeable photographer to get the best image. An understanding of appropriate angles, composition, editing, along with professional DSLR cameras, a variety of lenses, and the experience of photographing thousands of homes helps set us apart from phone quality.



